How to sell my Edmonton home Edmonton For Sale by Owners Sellers

Selling a home is a complicated, time-consuming and often frustrating process. There are many factors to consider including open houses, advertising, pricing, negotiating and handling the many different kinds of inquiries you’ll get. It can all be very exhausting and, in the worst case scenario - unfruitful.

This is where we come in.


There are many reasons why enlisting a real estate professional to help sell your home is a smart move. Here’s five key reasons why a For Sale by Owners seller may need our help:

We’re market gurus

Without working day in and day out in the real estate market, it’s quite unlikely that a For Sale by Owner home seller will have a complete understanding about pricing. Too often a seller is forced to reduce the price and accept less money than if he/she had started by listing their home at the right price. Lucky for you, we’re market experts, and will ensure you receive the most current market stats and a complete market analysis report to guarantee your home is in a solid market position. Sterling will help you receive every bit what your home is worth as quickly as possible.

We’re connected

It’s a fact that a property’s value depreciates the longer it is on the market. Many owners limit the market to their immediate contacts and advertising, and, as a result, miss out on exciting opportunities to advertise to a larger audience. Using our home selling system, we can advertise your home 24 hours a day until it is sold. Our system is constantly being tested and improved to ensure your home is exposed to the largest pool of qualified buyers.

We’ll help you avoid bargain hunters and unqualified buyers

There are two types of people who prey on For Sale by Owner Home sellers:

  1. Investors/Bargain Hunters: These people typically try to take advantage of a For Sale by Owner Seller’s lack of negotiating experience and market knowledge to score their next deal. People who don’t buy through a store or sales person expect to pay substantially less for a property.

  2. Unqualified buyers: These are people who have often had previous financial difficulties and will try to get the seller to finance them. For the right person, this could potentially be a profitable investment, but most sellers need to pull as much equity out of their property as possible to be able to purchase their next home.

We ensure that only qualified prospects are introduced to your home. This helps to eliminate the hassle of non-serious buyers. We also have a team of some of the best mortgage brokers in the industry who can pull the necessary strings to help finance a purchase.

We’ll handle inquiries so you can take a break

Did you know that any time a private seller is away from home the home is off the market? We guarantee that someone will always be available to handle and follow up with inquiries during peak hours and off-peak hours.

We’ll take care of the little details

Selling a home is extremely stressful. A private seller can expect to put in a minimum of 80 hours of work into the project, without a guaranteed result. There are also extra expenditures such as advertising, lawn signs, etc. It can all be very overwhelming and VERY time-consuming. Let us take care of the details, from the first step of marketing to the final sale so you can continue to live your life without sacrificing your sanity.


Edmonton Realtors We provide modern, professional services to home sellers and are known as the most professional and reliable real estate team in Edmonton. Choosing us will likely save you money because your home will be priced correctly, you’ll receive 24-hour advertising until it sells and we’ll ensure your home is placed before the most qualified buyers. Your success is our success. If you are considering selling your home on your own, we would love to meet with you and discuss your decision, no strings attached.


Click HERE for your FREE home evaluation or contact us today at 780.498.9838

The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.